Digital Zoom Without Image Quality Loss? Sony Says Yes

Sony is making some very bold claims about its upcomming Cyber-shot TX55 camera. They boast improved digital zoom that does not destroy image quality. I never like digital zoom because it just magnifies the existing pixels, making the picture grainy. I'll believe it when I see it with my own two eyes, but I'm eager to see if Sony can change my opinion. 

“Our new DSC-TX55 model redefines what a compact camera can do,” said Yosuke Tomoda, director of Sony Electronics’ Cyber-shot business. 

"The DSC-TX55 camera features a range of innovative new technologies, including “By Pixel Super Resolution” technology, which boosts the cameras’ zoom range to a virtual 10x without losing quality at the image sensor’s maximum resolution (16.2 million pixels). "

The new Sony Cyber-shot™ TX55 camera will be available for about $350 this September.