Saturday, July 14, 2012

Huawei Lauches Mobile Phone Marketing Efforts in US

You probably haven’t heard of Huawei, the Chinese mobile phone manufacturer. In the US, it focuses mainly on affordable smartphones and feature phones (often re-branded under the carrier’s name) from carriers like Cricket Wireless or unlocked smartphones.

This new device maker is aiming to become a household name in the US, however. According to Bill Plummer, Vice President of External Affairs, Huawei’s goal is to become one of the top five vendors in the United States by 2014. Joining the ranks of Samsung, Motorola, and LG won’t be easy. What sort of strategy is Huawei using to break into the US market? After asking some questions to Plummer via e-mail, it seems that Huawei will continue to focus on affordable Android smartphones for the time being. However, Huawei is a device manufacturer to watch. They will most likely start expanding to high-end phones once they have become more established with US carriers and customers.

In the meantime, Huawei launched social media and event campaigns for Huawei’s US device division. They also just introduced the T-Mobile myTouch and myTouch Q smartphones. These two are its first co-branded smartphones from a top-five carrier. Both are marketed as easy to use, and, of course, affordable. They will be available August 8th for $50 after mail-in rebate and contract.

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